【摘要】 广义的生态经济,是指地球生态圈内人类经济活动的总和,它涉及生态、经济、社会三大系统层面,是人类经济活动与生命支持系统协调可持续发展的经济模式。狭义的生态经济,是指人类为加强生态保护而采取的经济行为的总和。随着全球可持续发展战略的实施,生态经济以生态产业为标志、以生态产业园区的形成作为方向,正在进入快速成长时期。同时,也正向着产业生态化方向发展,即将生态园区的概念加以拓广,向前延伸到绿色原料、能源及工业无机环境的构建,向后延伸到消费领域。因此,发展生态经济应该注重生态营销策略研究,从而塑造企业的理念与形象,培育企业的品牌、传播企业文化、倡导绿色消费理念。更多还原

【Abstract】 In broad ense eco-economy totals human activities in the earth eco-circle,including the economic pattern of mankind activities and life supporting system of sustainable development in three aspects of eco-environment,economy and society.In narrow sense,eco-economy totals the activities of protecting human environment.Following the global sustainable development strategy eco-economy has got into a high-speed growing plase represented by eco-industry and eco-industrial area in the same time.eco-economy is going along with the eco-industrialized direction.The concept of eco-industrial area green raw materials,energy and industial inorganic environment.And besides it is also extended to the area of consumption.Therefore more attention should be given to the study of eco-marketing tactics with the objective of building corporate orientation and image,cultivating known brends,transmitting corporate culture and advocating green consumption.更多还原