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天柱山国内旅游市场空间结构分析与优化

Analyzing and Optimizing of the Tianzhu Mountain Domestic Tourism Market Spatial Structure

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【作者】 琚胜利张建春徐峰

【Author】 JU Sheng-li~1,ZHANG Jian-chun~1,XU Feng~2 (1.College of Territorial Resources and Tourism,Anhui Normal University,Wuhu 241000; 2.Committee of Administration of Tianzhu Mountain, Qianshan 246300)

【机构】 安徽师范大学国土资源与旅游学院天柱山管委会 安徽芜湖241000安徽芜湖241000安徽潜山246300

【摘要】 从旅游客源和客流两方面分析了天柱山国内旅游市场的空间结构特征及其演化:2002年与1996年相比,天柱山国内旅游客源市场有扩散趋势,但仍呈较强的集中性,客源吸引半径小幅上升,呈明显的近程性;旅游客流在景区空间呈现多中心辐射扩散的分布点。在此基础上,划分了天柱山国内旅游市场空间圈层结构,对不同的圈层结构提出了不同的经营策略,以达到优化市场空间结构的目的。

【Abstract】 The paper analyzed the spatial structure characteristics and evolution of the domestic tourist market of Tianzhu Mountain from two respects of tourist origin and tourist flow.Compared the year 2002 and 1996,the tourist origin market had a trend of spreading,still presented the relatively strong concentrating nature.It showed that the stability of management was quite bad.The attraction radius of tourist destination rose slightly and presented the obvious short distance quality.Tourist flow in scenic spot appeared the characteristics of much center distribution radiation.On the basis of it,the paper put forward the circle structure of domestic tourism market of Tianzhu Mountain.Regarding Tianzhu Mountain as core,from inside to outside,the market circles displayed in proper order such as the supplement circle,the first class effective market attracting enclose,second effective market attracting enclose,the competitive circle layer.To achieve the goal of optimizing the structure of market space,the different management tactic against different circle structure should be taken and many measures such as strengthening the construction of satellites scenic spot,opening up middle and long distance tourism market,developing multi-level tourism products against travel demand be adopted.

【基金】 安徽省教育厅社会科学基金资助项目(2003KJ102)。
  • 【文献出处】 资源开发与市场 ,Resource Development & Market , 编辑部邮箱 ,2004年06期
  • 【分类号】F592.754
  • 【被引频次】18
  • 【下载频次】461
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