【摘要】 对抗击“非典”时期企业的捐赠行动从管理学和市场营销理论的角度进行分析,可以看出,企业应主动承担起相应的社会责任,并从危机发现营销机会,提升企业形象。更多还原

【Abstract】 We can analyse the donations from the angle of management and marketing in the period of resisting the SARS. We can discover that the corporations should afford the corresponding social duties, find the marketing opportunity, and promote the corporation image.更多还原