【摘要】 顾客价值是竞争优势的重要源泉。构建基于顾客价值的竞争战略是企业获取竞争优势的新途径。针对以往研究的不足,提出新的基于顾客价值构建竞争战略的方法,突出顾客期望价值的作用,拓展鉴别不同类型顾客价值要素的维度,并通过一个实例说明实施方法。更多还原

【Abstract】 It is recognized that customer value is the key source of competitive advantage. How to developing competitive (strategy) based on customer value attracts more eyes. The paper reviews two methods of developing competitive strategy (based) on customer value developed by Bradley Gale and Robert Woodruff-two advocates in the field of customer value. The paper holds that they neglect the importance of customer expectation value on identifying strategic significances of customer value factors. Accordingly, the identification dimensions should be expended from two to three. Thus, a new method is (presented) with a case. In addition, defects in detail techniques in Gale’s and Woodruff’s methods are also improved in the new method.更多还原