【摘要】 对现阶段苏北地区城市居民体育信息消费行为和消费态度等特征进行了调查分析和研究。结果表明 ,体育信息消费与一个地区的社会总产值、人均收入、非农业人口数以及社会文化环境等社会客观基础指标有着密切的关系 ,个人的体育信息消费与个人经济收入的关系极大 ,体育期刊、报纸是苏北地区体育信息消费者的首选消费对象 ,个人购买是主要来源途径 ,对体育感兴趣是进行消费的主要动因 ,每月消费 15元以下是消费者的经济接受能力 ,物价因素是影响体育信息消费者态度的主要因素。更多还原

【Abstract】 In this paper, we analyzed and researched the features of the city residents’ consuming actions and attitudes towards sport information expense in the North of Jiangsu Province. As a result, we found that sport information expense had a close connection with the objective social basic index such as the social gross production value, the average income, the number of non-agricultural popu lation and the social cultural environment in an area. Personal sport informatio n expense was tied up with one’s economic income. Sport magazines and newspapers became the premier expenses for the sport information consumers. Personal purch ase was the primary way and interest was the leading impetus and reason. 15 yuan every month on sport information expense was the deadline for the consumers. The factor of price was a main factor influencing the attitude of sport information consumers.更多还原