【摘要】 文化是一个国家一个民族或一个地方所特有的人文精神,它往往体现在社会生活的各细微处。店名作为一种普遍的社会现象,所体现的不仅是一种招牌,更是一种文化的蕴涵。市场经济下的中国店名可谓千姿百态,种类繁多;但透过形形色色的店名,可领略丰富的文化意蕴,即丰富性、统一性、多元性、连续性、时代性、美感性、创造性。更多还原

【Abstract】 Culture is a characteristic humanism of a nation or a region ,which is commonly embodied in all slightest aspects of social life . As a universal social phenomenon , shop’s name represents shop sign as well as a kind of cultural implication . Shop’s name in market economy has its merits.So seeping through shop’s name , we can appreciate implication of Chinese culture, that is ,we can appreciate its richness ,unity , diversity, succession , aesthetic perception and creation.更多还原