【摘要】 采用文献法、问卷法、数理统计法,就在杭大学生对体育新闻的需求情况进行调查与分析,结果表明,受众接受体育新闻有片面性,对"竞技性""娱乐性"新闻比较关注,而且对新闻的专业化要求和新闻价值要求越来越高。建议大众体育传媒在了解分析新闻受众群心理动向的前提下,通过提高体育新闻的专业化水准来增强体育新闻的新闻价值,扩展体育新闻的受众市场,使大众体育传媒得到有效、快速的发展。更多还原

【Abstract】 The article analyzes the survey on the universit y students’ demand of sports news in Hangzhou according to the statistic methods The results shows t hat the students has their favorite aspects about sports news, at the same time, they have higher demand on the professional sports news and values of sports ne ws The suggestion is to promote the value of sports news and expand the reader s’ market by the improvement of professional knowledge更多还原