【摘要】 国际旅游的持续发展为上海旅游企业的跨国经营提供了良好的外部环境,服务贸易的国际化为上海旅游企业跨国经营提供了宏观经济条件。上海旅游企业应具有实施跨国经营战略过程中的主导思路。更多还原

【Abstract】 While international tourist continuous growth provides Shanghais tourism with a beneficial external environment, the internationalization of service transaction brings to it a profitable macro-economic acting stage. The transnational operation should become a strategic concept for Shanghais tourism.更多还原