【摘要】 在全球传媒业中,期刊占据着特殊的地位。期刊在媒介中的地位与电视、报纸平起平坐,拥有巨大的社会影响力。改革开放以来,中国传媒业获得巨大发展。然而,在报纸和电视大发展的同时,中国期刊出版业的发展状况却明显滞后,发展潜力尚待进一步发掘。比较中美期刊业,可以看出中国期刊业的症结,也能看到中国期刊业的发展道路和美好未来。更多还原

【Abstract】 In the present world media, periodicals occupy a special position. It has the same great influence on the society as television and newspaper. Since China’s opening up and reform, the media industry in China has developed greatly. By comparison with the newspaper and television, Chinese periodical industry lags behind and waits to be promoted. When comparing the Chinese periodicals with the American periodicals and analyzing the problems of the Chinese periodical industry, we may see the history and the bright future of the Chinese periodical industry.更多还原