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互联网时代,报纸如何"突破重围

Newspapers Break through Encirclement at the Era of Internet

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【作者】 王小明;

【Author】 WANG Xiao ming (Lanzhou Evening Paper Office,Lanzhou 730030,China)

【机构】 兰州晚报社 甘肃兰州 730030;

【摘要】 面对来自同城媒体、同质媒体和互联网的挑战与冲击,纸媒体是做新时代的"恐龙",还是任其顺风飞扬?就报纸的"准确定位,面向大众","扬长避短,深度开掘","实施舆论监督,承担社会责任","增强服务性新闻"等方面阐述了应对新媒体,力求使报纸在市场竞争中立于不败之地的对策。

【Abstract】 Facing challenge and competition of Iinternet and various media,will newspaper be a `dinosaur’ or a `phoenix’ at the era of Internet?In this article,the writer puts forward some effective countermeasures from the following aspects:`searching exact position,facing audience’,`developing merit,avoiding mistakes’,`carrying out the supervision of public,taking on responsibility of society’ and `adding service news’ in order to make newspapers successful in the market competition.

【关键词】 因特网; 新媒介; 报纸; 广告; 新闻; 舆论监督;
【Key words】 Internet; new media; newspaper; advertisement; news; public supervision;
  • 【文献出处】 甘肃广播电视大学学报 ,Journal of Gansu Radio & TV University , 编辑部邮箱 ,2003年02期
  • 【分类号】G216
  • 【下载频次】47
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