【摘要】 对现代市场环境下集团公司营销管理体制的基本模式进行探讨;分析集权和分权的管理模式的利弊与应用;企业营销体制设计的基本原则。对营销体制中沟通的创新提出设想,以期帮助企业实施营销体制变革,适应市场竞争的需要。更多还原

【Abstract】 Probing into basic modes of Group Co. marketing management systern under conditions of modern market, weighed centratised and decentralised management modes and their applications; illustrated basic principles to design enterprise marketing system. Put forward ideas about innovation in communication in marketing system to help enterprise implement reform of marketing system to meet the need of market competition.更多还原