【摘要】 成人高等学历教育如何占领更多的市场 (包括新生生源市场和毕业生就业市场 ) ,如何提高社会对成人高等学历教育的教育教学质量的认可度 ,将成为成人高等学历教育面临的新课题。作者认为 ,理解、运用“企业识别系统” ,实施成人高等学历教育形象战略 ,将是十分有益的。文章从认知成人高等学历教育质量观入手 ,运用“企业识别系统” ,阐述了成人高等学历教育形象战略CIS的基本特征 ;剖析了成人高等学历教育形象建设中的理念识别、行为识别和视觉识别。更多还原

【Abstract】 For adult high academic certificate education, how to capture more market (including new source of students market and graduate’s careers market) and how to improve society approval degree to education quality of adult high academic certificate education will be the new subject faced by adult high academic certificate education. The authors think that understanding and using"Corporate Identity System "and implement the image strategy of adult high academic certificate education will be very helpful. Starting from the cognitive adult high academic quality of education view and using "Corporate Identity System ", the article explains the essential feature of CIS image strategic of the adult high academic certificate education, analyzes the basic meaning of Mind Identity, Behavior Identity and Visual Identity of adult high academic certificate education image construction.更多还原