【摘要】 在商业广告中礼貌地使用语言是广告成功的一条重要策略,不策略地使用语言可能会导致广告语的语用失误。本文试图从 Leech 的礼貌原则出发,对商业广告语中的语用得体和失误情况进行分析。更多还原

【Abstract】 It’s very important for advertisers to use language politely while addressing the consumers so as to achieve success in commer- cial advertisements.Any practice of using language tactlessly by the advertisers will probably lead to pragmatic failure.This article attempts to analyze some commercial advertisements from the perspective of Leech’s Politeness principle.更多还原