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物流企业客户赢利能力分析与策略
Analysis of Customer’s Profitability and Logistics Enterprise’s Strategy
【摘要】 研究如何进行物流企业客户赢利能力分析,提高客户赢利能力问题.通过客户为本企业所贡献的净利润,对客户按赢利能力的大小进行分类,提出一种较为简单易行的客户赢利能力的识别方法,并深入分析客户赢利能力低下的原因与物流企业应采取的策略,以减少企业经营风险,取得企业长期、稳定的发展.
【Abstract】 It aims at analyzing profitability of every customers so as to enhance the capability of customers. Customers are categorized according to the share of net profit they contribute to logistics enterprise. The method tends to be a simple customer profitability recognition system, which elaborates the reasons for low customer profitability and the corresponding strategies for logistics enterprises. In doing so, in all, the purpose of this paper is to lower the risks, achieve longterm and stable development of enterprise.
- 【文献出处】 复旦学报(自然科学版) ,Journal of Fudan University , 编辑部邮箱 ,2003年03期
- 【分类号】F253
- 【被引频次】2
- 【下载频次】163