节点文献
供电企业顾客让渡价值理论探讨
On the Theory of Customer Concession Value in the Electric Power Enterprises
【摘要】 根据顾客让渡价值理论,供电企业应抓住电能品质、供电服务、电能价格这三个关键因素,努力提升产品总价值,降低用电客户的货币成本与非货币成本,实现供电企业与用电客户双方良性互动和双赢的目标。
【Abstract】 According to the customer concession value theory, the power supply enterprises should take hold of the three key factors of quality, service and price. In order to realize the good interaction between the supplying companies and their respective customers and to attain the double-winning objective, it is imperative to upgrade the total value of electric products while lowering the cost of customers in terms of monetary and non-monetary forms.
【关键词】 供电企业;
顾客让渡价值;
品质;
服务;
价格;
【Key words】 power supply enterprises; customer concession value; quality; service; price;
【Key words】 power supply enterprises; customer concession value; quality; service; price;
- 【文献出处】 长沙电力学院学报(社会科学版) ,Journal of Changsha University of Electric Power , 编辑部邮箱 ,2003年04期
- 【分类号】F426.6
- 【被引频次】2
- 【下载频次】52