【摘要】 中国电信市场经历2002年新一轮重组后,服务竞争将成为电信市场竞争的主要手段。本文通过服务营销的建模分析,对中国电信集团的服务及营销策略进行了探讨,并就中国电信服务水平的提升和竞争优势的取得提出了相关策略与建议。更多还原

【Abstract】 After the new round of restructuring Chinese Telecommunications market in 2002, service competition has become the major means of market competition This thesis analyses the disadvantages of China Telecommunications Group in services by applying a service marketing model, and puts forward suggestions on enhancing the service level and struggling for competition advantages of China Telecommunications更多还原