【摘要】 高等学校要加速发展 ,除了从政府获得经费、争取纵向与横向科研经费、收取学费以外 ,争取社会对高等学校经费支持是高等学校的重要工作之一 ,社会捐赠已成为高校的重要财源。从美国两所著名高校———私立康奈尔大学和公立密执安大学的成功经验来看 ,设定募捐重点、解释发展需求、激发募捐兴趣、注重大小项目结合、谋取捐赠者的支持、确保持续的友谊和联系 ,是高等院校值得提倡和借鉴的募捐战略。更多还原

【Abstract】 In order to speedup development colleges and universities should get financial support from the society apart from receiving investment of the government, scientific research funds from different supporters and tuitions from students. Social contribution has become an important financial resource of colleges and universities. According to the successful experiences of two famous universities, Cornell University and Michigan University, the former of which is private while the latter of which is state-run, the strategies advocated for colleges and universities to solicit contributions are deciding the most important contribution, explaining requirements for development, stimulating interest of contributors, paying attentions to combing large programs with small programs and keeping continual contact and friendship with contributors.更多还原