【摘要】 地理信息系统是管理和分析与空间地理位置有关的资料和信息的技术系统,具有强大的数据管理和空间分析能力,在商业中有着广阔的应用前景.文章阐述了当代商业的特征,并结合这些特征对地理信息系统在商业特别是市场营销中的应用做了探讨.并提出了中国发展商业地理信息系统所面临的问题.更多还原

【Abstract】 GIS is a computer-based technology system for the management and analysis of geographic information. It has mighty multiple functionalities of data management and spatial analysis, and it will be extensively used in commerce. This paper briefly describes the features of contemporary commerce and, combining these features, and discusses the application of GIS in commerce, especially in marketing. This paper also presents the problems that will emerge during the development of commerce Geographic Information System in China.更多还原