【摘要】 广告产业蕴含着巨大的经济、文化和社会力量 ,是支撑所有商业媒体的原动力 ,在全球经济一体化的进程中 ,这种特征犹为明显。本文探讨了澳大利亚广告业的发展历程以及经济全球化对澳大利亚广告业造成的影响 ,并对其前景作了描述。更多还原

【Abstract】 With its huge economic,cultural and social power,the advertisement industry is the motivity to support the commercial media,which is particularly obvious in the course of economic globalization.The article discusses the development process of the Australian advertisement industry and influences of economic globalization on the Australian advertisement industry.更多还原