【摘要】 顾客价值理论是市场营销管理理论的最新发展,它指出市场营销的源头是顾客价值．在以往各个学者提出模型的基础上,提出了市场营销价值网以及顾客价值在市场营销价值网中的作用,并进行了实证研究．结论:顾客价值是市场营销活动的基础．更多还原

【Abstract】 Customer value theory is the latest development of marketing management theory, and it points out that the customer value is the source of marketing. The thesis puts forward functions of customer value in marketing value net on the basis of several customer value models, and points out that customer value is basis of marketing action.更多还原