【摘要】 当前中国旅游业发展战略迫切需要从资源优势战略转变为竞争优势战略。应用波特的产业国际竞争力国家钻石模型分析区域旅游竞争力的影响因素 ,进而提出旅游业发展的竞争优势战略及其对于区域旅游开发和旅游市场营销的具体指导要义。更多还原

【Abstract】 Based on Poter’s Competitive-Advantage Theory,this paper analyzes factors which affect regional competitive abilities in tourism market.Then it advances a new tourism developing strategy:Tourism Competitive-Advantage Strategy.Further,the author expounds it’s main ideas to be used in Tourism developing and Tourism marketing.更多还原