【摘要】 讨论了网络经济虚实结合的特点 ,分析企业实施电子商务的四个误区 :经营理念过于保守 ,顾客群不清晰 ,为技术而技术和以自我为中心。简略说明了走出误区的关键之处。更多还原

【Abstract】 It offers a discussion on the virtual and true combination characteristics of network economy,and analysis on the four pitfalls for enterprises in implementing electronic commerce: deep conservation on business concepts,non clear cut of customer group,focus narrowed on technology and business based on self orientation. At last,it describes some keyways to get out of the pitfalls.更多还原