【摘要】 国际化的经济发展和竞争趋势使全球性经济与传播活动成为必然。广告教育改革的目的 ,就是培养时代所需的高素质广告人才。以此为视点 ,对架构高素质广告人才的内涵作了思考。更多还原

【Abstract】 Globalized economy and communication has become necessary because of the multinational economic development and competition.The purpose of the reform ation in advertising education is to cultivate talents of high quality demanded by the society.Based on this point of view this article makes an integrated design for the definition of advertising talents of high quality.更多还原