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我国发展会展旅游业的前景及策略初探
A PRELIMINARY STUDY ON THE PROSPECT AND STRATEGIES OF DEVELOPING THE MEETINGS, CONVENTIONS, AND EXHIBITIONS INDUSTRY IN CHINA
【摘要】 本文对世界 (包括我国 )会展旅游业的发展情况作了简要的概括和总结 ,认为会展旅游是一个蕴涵巨大价值的高产出的旅游项目 ,但目前在我国还没有真正引起足够的重视。但会展旅游业在我国有着光明的发展前景 ,应当予以大力发展。并揭示了我国会展旅游业发展中所存在的一些最突出的问题 ,同时指出我国发展会展旅游业应采取的策略
【Abstract】 The topic of this article is meetings, conventions, and exhibitions (MCE) industry. First, this article gives a brief introduction to the development of MCE in the world (including China), and recognizes MCE as a high-yield tourism item. However, it has not aroused enough emphasis in China yet. MCE has a brilliant prospect in China and is worthy of great effort to be developed. This article points out some of the most apparent restraints now existing in Chinese MCE industry, while giving suggestions on strategies which should be carried out during the development.
- 【文献出处】 人文地理 ,Human Geography , 编辑部邮箱 ,2001年03期
- 【分类号】F592.3
- 【被引频次】88
- 【下载频次】1756