【摘要】 成功的白酒品牌始终依靠高质量的产品作为支撑 ,必须应用现代化的管理理念、管理方式和管理手段构筑起全方位的管理体系 ,实行科学严格的管理 ;白酒业需建立正常的“游戏规则” ,也需要学会游戏规则 ;名优酒的系列化、品牌化酒系列很值得企业家思考 ,创立名牌、给品牌注入文化内涵 ,根据品牌消费市场定位 ,形象地反映产品自身 ,引起特定消费群体的共鸣 ;宣传不可或缺 ,但要把握好“度” ,防止急功近利 ;名优酒品牌的发展方向将是“以低度酒为主 ,中度酒为辅 ,高度酒适当保留”。(一平)更多还原

【Abstract】 A successful liquor brand always relies on the quality liquor produced by omnibearing strict scientific managements including modern management ideas, management modes and management methods. Besides, liquor-making industry should establish normal game rules observed by every unit. And the tendency of seriation of famous liquor and famous brands enlargement of liquor series would become focuses of entrepreneurs. To creat a famous liquor brand, we should endow it with certain cultural meanings to reflect itself and orient its position in the market to arouse consumers′interests. Certainly, propaganda is very important but we should manipulate it properly to prevent the idea of quick success and instant benefits. And the development trend of famous liquor will be “main production of low alcohol liquor, then medium alcohol liquor, and apt production of high alcohol liquor”.(Tran by YUE Yang)更多还原