【摘要】 本文从外向型旅游业发展的基本要素着手,分析了洛阳市发展外向型旅游业的资源条件、市场基础,进而分析了其旅游产品外向型发展的可能性,指出洛阳市发展外向型旅游业必须发展古文化旅游产品,并完善其外向型服务水平。文章在分析了洛阳市发展外向型旅游业的机遇的基础上,提出了洛阳市旅游业外向型发展的五大战略:即CIS导入战略(旅游形象战略);市场导向战略(市场外向型战略);精品化战略(产品外向型战略):企业化经营战略(服务外向型战略);官产学民媒互动战略(旅游业外向型整体战略)。更多还原

【Abstract】 This paper analyses resource conditions, market and service characters export-oriented tourism development of Luoyang, and points out that developing tourism products based on ancient culture is the way to export-oriented tourism. Based onanalysis on the opportunities, five strategies for export-oriented tourism of Luoyang are brought forward, which are CIS Indraughtfor tourism image, Market-oriented for tourism market, making elaborate works for tourism products, and network strategy for thewhole tourism lndustry.更多还原