【摘要】 随着我国金融业对外开放程度的逐渐提高 ,如何提升我国金融企业的竞争力已成为一个被广泛讨论的话题。根据欧美等发达国家CRM的发展趋势和表现形式 ,分别从电子商务对金融企业运营的冲击和影响、优化渠道管理、重视关系管理以及把握对企业的整体协调这 4个方面进行了分析 ,认为实施CRM是提高我国金融企业竞争力的重要途径。更多还原

【Abstract】 How to strength Chinese finance service enterprise’s competition power has became a popular topic with the Internet’s development and the increasing openness in Chinese finance service. According to the CRM practicing experience and the further tendency, the author analyzes the concrete influence to Chinese finance service by executing CRM, and presents that it is very important for China to execute CRM in time.更多还原