【摘要】 现代企业应采取什么样的营销方式开展营销活动 ?本文提出一种全新的营销方式 :人文营销。企业必须在营销整合的基础上 ,实现与竞争者及消费者之间的有效沟通 ,密切与他们之间的联系 ,强化与他们之间的亲和力 ,进行人文营销组合更多还原

【Abstract】 What kind of marketing style should modern enterprises adopt? This paper attempts to explore a new kind of marketing style:human marketing.Based on marketing integration,enterprises should communicate with their competitors and consumers effectively,keep in close contact with them and strengthen the affinity force to carry out the conformity of human marketing.更多还原