【摘要】 采用文献资料法、问卷调查法、访问调查法、数理统计法和系统分析法 ,对我国男子篮球甲A联赛东莞竞赛市场进行研究 ,研究结果表明 ;我国男子篮球甲A联赛东莞竞赛市场潜在需求较大 ,现实需求增加 ,市场发展良好 ;宏远篮球俱乐部采取了一整套营销策略的实施 ,经营篮球竞赛 ,获得较好经济效益 ;我国男子篮球甲A联赛东莞主场篮球竞赛质量提高缓慢 ;东莞地区的思格尔系数低于 49% ,当地居民已处于小康生活水平 ,东莞篮球竞赛市场男性观众多于女性观众 ,差异明显 ;观念年龄界于 18～ 5 0岁之间 ,中青年居多 ;宏远主场观众购买动机表现出多样化统一 ,观众购买动机主要是关心宏远队 ,兴趣爱好、娱乐欣赏。更多还原

【Abstract】 Using the methods of literature?mathematical statistics?investigation and systematic analysis,this paper researched on Dong guan basketball contest market,the results show that:the potential requirement of Dong guan basketball contest market is big,the realistic requirement is raise and the development of this market is good Hong yuan basketball club adopted a series of marketing tactics(product?price?place and promotion),developed market,obtained good economic benefit The qulity of the basketball contest improved slowly Engle coefficient is 49% in this area and the male viewer more than the female obviously in this market and young man more than other people The buying motives of viewers shows that the unity of diversity,but the main buying motives are:concern theirs with Hong yuan basketball club?interest and admiration更多还原