【摘要】 对近年来因特网上电子商务应用所形成的对传统旅游代理商运作方式的冲击 ,对以往旅游分销体系的影响进行分析 ,试图说明 :1.在因特网技术发展和应用的冲击下 ,在一个时期内 ,旅游代理商的存在仍有其客观基础 ;2 .网上销售将替代传统旅游代理方式而成为最主要的旅游销售方式 ;3 .旅游供应商网上旅游直销和通过因特网实施旅游代理是基于因特网应用的旅游销售的两条会长期共存的渠道 ;4.传统旅游代理商和电子旅游代理商 的优势具有互补性 ,两者很有可能在未来几年中发展成为一个共同的以因特网应用为核心的中间商系统 ;5 .长远地看 ,旅游代理商的代理职能将渐渐萎缩更多还原

【Abstract】 By analyzing the impacts of the application of e-commerce on the operation of traditional travel agent and the travel distribution system, this article elaborates that: 1) travel agents still have the foundation to exist within a certain period of time despite the challenges caused by the development and application of internet technology; 2)online sales will replace traditional travel agency and become the most important distribution channel;3)online direct sales of the travel supplier and travel agency through internet will be two channels of travel distribution in the future; 4)the advantages of traditional travel agent and e-travel agent are complementary, and the two will probably develop in the next few years into an intermediary system with the application of internet as its core; 5) from a long term point of view, travel agent’s intermediary function will gradually decline.更多还原