【摘要】 新闻文本的意义是由新闻信息资源开发者与受众通过对文本意义的预设和解读合作完成的。读者主动参与制造文本的意义 ,补充文本中没有写出但是作出暗示的那部分。在影响受众解读文本的宏观因素中 ,文化传统和时代变迁是最核心的 ,它们是受众心理特征和行为结构的有力构造者。两种因素整合的结果 ,是形成了“多面人”———具有多侧面、多重的接受心理和行为特征的受众。更多还原

【Abstract】 The meanings of news text are brought forth through the interpretation of both news reporters and audience.Readers interpret the news text with their knowledge and experiences.The researches show that traditional culture and new phenomena work together to shape audience’s psychology and behaviors during their interpretation of the news text.This combination results into the creation of “multi-faces person”,audience with multiple and many sided acceptance psychology and behavioral characteristics.更多还原