【摘要】 城市旅游形象是人们对某一城市旅游发展的总体评价。它对城市社会经济发展具有重要的影响。依据丹东市旅游形象设计的三条原则 ,丹东市旅游区形象定位设计体系由四种旅游感受、五种难忘事物组成。四种旅游感受是指旅游满足感、景观奇特感、市民友好亲切感、旅游新奇深刻感 ;五种难忘事物是指社会环境、民俗文化、山水景观、城市规划、产业部门等五个领域的事物。由此得出丹东市旅游形象定位设计是 :万里海疆第一边城。更多还原

【Abstract】 A general evaluation upon one region is called regional image.It exerts substantial influence on the regions social-economic development.According to the three principles of the image design in Dandong city Image,it s image design system is composed of four tourism senses and five kinds of unforced-table things.The four senses are:the sense of satisfaction with the tour,that of peculiar feeling of varied tourist spots,that of hospitality from local people,and that of deep impression of the new spots.The five kinds of unforgettable things are:those in social environment,those about folk culture,those of natural scenery,and those concerning economic departments and urban planning.Hence the orientation of the image design in Dandong city Image is:an international ecological city,a natural scenery tourist zone with one river,two lakes and three straits,an excursion canter of Precious Pot Culture.更多还原