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重庆饭店业现状及对策分析

Analysis and the Present Situation and the Cause of Chongqing’s Hotel Business and Its Countermeasures

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【作者】 陈淑君; 徐刚; 赵毅; 牟红;

【Author】 CHEN Shu jun,XU Gang,ZHAO Yi,MU Hong (Business Deparfment of Chongqing Insititute of Technology, Chongqing 40050,China)

【机构】 重庆工学院工商系!重庆400050;

【摘要】 对近年来重庆饭店业发展状况和现状做出较为详细的剖析 ,指出造成重庆饭店业现状的原因是重庆饭店业内部管理不规范 ,重庆市政府对旅游重视程度不够 ,重庆旅游业整体宣传力度不够等等 ,并提出必须加强市政府的重视程度 ,完善旅游管理机制 ,加强重庆旅游的对外整体宣传 ,进一步改进和完善饭店经营管理。

【Abstract】 This paper makes a detailed analysis of the development of Chongqing’s hotel business and finds out the factors which have caused the non standard managing be mainly from the administration itself. The government of Chongqing has not attached enough importance to travel, and the travel business hasn’t been made well known etc., which are also the causes. Then, it puts forward some constructive ideas include that the government should lay stress on travel, perfect the travel management system, strengthen the whole propaganda for Chongqing, and improve the hotel’s management.

【关键词】 饭店; 旅游; 政府; 宣传;
【Key words】 hotel; travel; government; propaganda;
  • 【文献出处】 重庆大学学报(社会科学版) ,Journal of Chongqing University(Social Sciences Edition) , 编辑部邮箱 ,2001年03期
  • 【分类号】F719
  • 【被引频次】3
  • 【下载频次】216
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