【摘要】 重庆具有发展旅游业得天独厚的区位条件 ,而西部大开发进一步从交通环境、经济基础、市场开拓和生态保护几个方面为重庆旅游提供了良好的外部条件 ;但目前重庆的旅游业发展面临着严重的挑战。从战略方向和形象策划、客源定位、旅游产品的深层次开发、旅游基础设施的建设和旅游服务体系的完善、旅游管理和旅游人才的教育以及发展生态旅游几个方面 ,提出了重庆旅游业可持续发展的战略方向和战略对策。更多还原

【Abstract】 There were many good natural and cultural resources for tourist industry development in Chongqing.And “Big Development of Western China” made better external situation and improved its quality further.Though having many favorable conditions,it also faced many difficulties.On the basis of those analysis,the author proposed the tourist industry development measures from strategic directory,image design,traffic installment,talent training and ecotourism.更多还原