【摘要】 随着住宅商品化进程的加快，住宅的开发必须遵循市场的规律，进行市场营销策略的策划。文章主要通过对海南置地花园成功开发的经验阐述，说明在项目开发前期的对市场进行调研和了解客户的需求，以及对项目进行市场定位的重要性。更多还原

【Abstract】 ：With the acceleration of the commercialization of dwelling houses, the development of dwelling houses must comply with the market rules to go on the plan of the market sales. Through the experiential description about the successful development of the Zhidi Garden, this article explains the importance of the market study at the prophase of the project developing, the importance of knowing the demand of clients, and the importance of the market orientation to the project.更多还原