【摘要】 现代社会 ,体育已成为人类生活不可或缺的精神产品 ,传媒的现代化 ,使体育深入到了社会的各个角落。本文从社会学、文化学的角度 ,分析了传媒和体育结合的原因及结合过程中应注意的几个问题 ,阐明了它们相互影响、彼此促进的关系 ,指出传媒与体育相互依托 ,正在形成一种休戚与共的共生效应。更多还原

【Abstract】 In modem society,Sports has become a very important mental product Modernization of mass media has sente it into every parts of the society and caused many changes in people’s life This dissertation analyzed the reasons of the co_operation between sports and mass media from the view of culture and sociology It results that sports and mass media influence and promote each other,forming a new kind of intergrowth phenomena更多还原