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试论买卖型商业向游览型商业的演变

A Discussion about the Change from Buy and sell Business to Sight- seeing Business

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【作者】 余兴发陈扬丽

【Author】 Yu Xing fa 1, Chen Yang li 2 (1.School of International Business Management, Shanghai University of Finance and economics, Shanghai, China,200433;2.Shanghai Branch Bank of China, Shanghai, China, 200002)

【机构】 上海财经大学国际工商管理学院!上海200433中国银行上海市分行!上海200002

【摘要】 由于人们生活水平提高、休闲时间增多 ,需要利用商业基础和商业特色来开发建设商业街区风景景点、装饰门店艺术、布置新格局场地、陈列商品小品、敞开繁多花色品种商品 ,使消费者可游逛、浏览、购物 ,买卖与旅游交叉。游览型商业发展需要综合实力、商业文化观赏资源和区位优势 ;以景带商 ,并采用相应的战略和策略。业态有商业街、大型市场、特大型购物消费中心、节日特色市场等

【Abstract】 Due to the improvement of people′s living condition,and increased leisure time,we need to utilize the business base and business characteristics to exploit and build up the sight seeing spots,decorating the shops,designing new arrangement,displaying the showrooms,and employing various kinds of specialties of the business district.The consumers can go sight seeing,shopping,and touring.The development of sight seeing business needs synthetic power,the source of business culture enjoyment and locational advantages,using sight seeing to bring out business and taking corresponding strategy.There are some types of retailers clusters,such as business street,hypermarkets,super shopping center,and festival specialty market etc.

【关键词】 游览型商业条件战略策略
【Key words】 sight-seeing businessconditionstrategy
  • 【文献出处】 财经研究 ,THE STUDY OF FINANCE AND ECONOMICS , 编辑部邮箱 ,2000年02期
  • 【分类号】F710
  • 【被引频次】4
  • 【下载频次】134
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