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QFD在顾客满意评价中的应用
RESEARCH OF QUALITY FUNCTION DEPLOYMENT IN CUSTOMER SATISFACTION EVALUATION
【摘要】 质量功能展开(QFD)是一种描述性模型,它能极大地提高产品和服务质量,增加顾客满意(CS);还能够应用于顾客满意评价(CSE)领域.在给出一种QFD的形式化模型的基础上,探讨QFD在CSE中,尤其是在CS测量和质量诊断方面的应用.
【Abstract】 Quality function deployment (QFD) is a descriptive model that can largely improve the quality of servias towards customer satisfaction. It is also ed in customer satisfaction evaluation. This paper parents a fonnalized model of QFD, and discusses its use in customer satisfaction measurement and service quality diagnoses.
【关键词】 质量功能展开;
顾客满意;
顾客满意评价;
质量诊断;
【Key words】 quality function deployment; customer satisfaction; customer satisfaction evaluiation; service quality diagnosis;
【Key words】 quality function deployment; customer satisfaction; customer satisfaction evaluiation; service quality diagnosis;
- 【文献出处】 北京轻工业学院学报 ,JOURNAL OF BEIJING INSTITUTE OF LIGHT INDUSRY , 编辑部邮箱 ,1998年01期
- 【分类号】F274
- 【被引频次】19
- 【下载频次】293