【摘要】 文章认为，地勘单位要在激烈的市场竞争中取胜，必须树立良好的企业形象，ＣＩＳ是塑造企业形象的行之有效的战略。本文概述了ＣＩＳ战略的基本内容，探讨了地勘单位导入ＣＩＳ应注意的问题。更多还原

【Abstract】 The author deems the geological prospecting units should establish a goodimage of enterprise character so as to gain success in keen market competition. It is thoughtthat the Corporate identity System is an effective strategy to attain this end. The basic featurse of this system is briefly described and some problems which call for attention in the introduction of such a system to geological prospecting units are discussed.更多还原