【摘要】 优化租户组合是提升购物中心租金收入的有效途径.以长三角和珠三角5个城市6家购物中心的457家商铺作为研究对象,对商铺种类的租户组合进行了实证分析.结合中国实际,将商铺种类划分为主力店、次主力店和非主力店.实证结果表明,这三大商铺种类是异质性的,主力店和次主力店租金水平显著低于非主力店.借助于租赁的规模经济,规模越大的商铺获得的租金折扣越多.商铺位置对商铺租金的影响总体较为显著,但在不同商铺种类之间差异较大.因而,有必要对这三大种类的租户进行有效组合,以实现购物中心整体的最优化运作.更多还原

【Abstract】 Optimization of tenant mix can increase the rental income of shopping center.An empirical model of tenant mix in shopping centers’ store categories is constructed,and proposes the hypotheses by using 457 samples from 6 shopping centers.Based on the business environment of Chinese cities,the store categories is divided into anchor store,subanchor store and nonanchor store.The result of empirical research shows that these kinds of store categories are heterogeneous.The rental rate of both anchor store and subanchor store are lower than nonanchor store.Because of leasing economics of scale,a negative correlation is found between the retail rent and the store size.Store site is one of the most important rent determinants,but it has a different effect to each store category.So,we need to optimize tenant mix of shopping center store categories.更多还原