【作者】 张灿；

【导师】 王克岭；

【作者基本信息】 云南大学 ， 企业管理， 2020， 博士

【摘要】 随着国家文化创新发展战略的实施,我国旅游业取得了不俗的业绩并呈现出良性发展趋势。从需求侧来看,随着人均可支配收入的持续增长,旅游不再仅仅是特定阶层或少数人的享受型消费,而日益成为大众化消费。从供给侧来看,作为国民经济的重要组成部门,旅游业对GDP的综合贡献在逐年提升,旅游业在国民经济发展中的重要性日益凸显。随着旅游产业的发展,旅行本身衍生出了文化消费意识,文化演艺活动则为旅行提供了内容性消费品。文化演艺与旅游产业的融合,对区域经济社会发展具有积极的意义。现有的演旅融合经济影响的研究尚不够系统和深入,相关实证研究较少。本研究聚焦于文化演艺融入旅游产业的作用机理、评估其对旅游目的地的经济影响。本研究的主要贡献在于:量化性地评估了文化演艺对旅游产业的收入与人数促进作用;剖析了文化演艺产业特征对旅游产业专业化的影响;从微观主体感知视角对演旅融合的经济效应进行了有价值的探索。本文的研究涵盖四个部分:首先,基于系统动力学理论剖析文化演艺与旅游产业融合的系统动力:演艺企业成长和产业发展的激励属于自动力;消费者、政府和其他组织等利益攸关者的驱动属于他动力。基于自组织理论阐释演旅融合相关主体的利益联结机制,演旅融合是自组织和他组织共同作用的结果:演旅融合的自组织表现为市场的“自发演进”;他组织表现为政府的“理性建构”。基于演化经济学理论,以动态的、变迁的、演化的视角探索了文化演艺与旅游产业融合从微观向宏观传导的全过程。其次,提出了三个维度的实证研究思路:基于31个省区20年的面板数据评估了文化演艺对旅游人次与旅游收入的影响,同时,也考虑了文化演艺对国内游客与入境游客的旅游促进效应可能存在的差异;立足文化演艺产值与旅游产业产值的协整检验,阐释了二者的关联,并从产品数量和质量视角验证了文化演艺对旅游产业的促进作用;构建了涉旅居民户对旅游演艺活动经济影响感知测量模型,基于涉旅居民户感知视角重新审视了文化演艺融入旅游产业的微观效应。再次,基于所构建的演旅融合经济效应评估模型,对文化演艺融入旅游产业的宏观效应、产业效应和微观效应开展了实证研究,主要结论如下:(1)文化演艺对旅游目的地具有显著的人数效应和收入效应:文化演艺对国内旅游人次的影响略低于其对国内旅游收入的影响,但对入境旅游的人次效应显著高于其收入效应;文化演艺的收入效应高于人次效应;不管是旅游人次还是旅游收入,入境旅游的经济效应略高于国内旅游的经济效应。(2)文化演艺与旅游产业之间产业互动效应显著:我国31个省级区域的旅游产业与文化演艺之间存在着长期协整关系;此外,文化演艺产品数量与质量在某种程度上与旅游产业专业化发展存在联系,进一步验证了二者融合发展的合理性。(3)演旅融合对涉旅居民户经济感知存在正向影响:旅游演艺活动对举办地经济影响显著,主要体现在旅游生产改进、销售收入增加、区域产业发展及区域经济环境改善等四个方面;居民感知的旅游演艺活动总体经营影响的认知在不同测量维度存在差异;居民户对旅游演艺活动经济影响认知与其支持行为高度正相关,居民户经济影响感知决定了其是否产生支持行为。最后,提炼总结研究结论,并从宏观经济增长、产业关联效应和涉旅居民户感知三个视角提出了促进演旅融合经济效应提升发展的对策建议。基于宏观经济增长视角,应充分利用旅游演艺来提高旅游收入,并强化旅游演艺“旅游吸引物”的功能;基于产业关联效应视角,应从产业内部提高产品质量,从产业外部加强同质化资源整合;基于涉旅居民户感知视角,应高度重视旅游演艺活动主题选择差异化,旅游演艺活动结合地域特色,构建符合涉旅居民户认知特点的活动内容。更多还原

【Abstract】 With the implementation of the national cultural innovation development strategy,my country’s tourism industry has achieved good results and has shown a benign development trend.From the demand side,as the per capita disposable income continues to grow,tourism is no longer just a enjoyable consumption of a specific class or a small number of people,but is increasingly becoming a mass consumption.From the supply side,as an important component of the national economy,the overall contribution of tourism to GDP has been increasing year by year,and the importance of tourism in the development of the national economy has become increasingly prominent.With the development of the tourism industry,travel itself has derived cultural consumption awareness,and cultural performing arts activities have provided content consumer goods for travel.The integration of cultural performing and tourism industry has an important impact on regional economic development.However,the existing research on the economic impact is not systematic and in-depth,and there are few relevant theories and empirical studies.This paper focuses on the research on the mechanism of cultural performance into the tourism industry and the impact assessment of the economic effects of tourism destinations.The main contributions of this research are: Quantitatively assessing the role of cultural performing arts in promoting the tourism industry’s income and the number of people;analyzing the impact of cultural performing arts characteristics on the professionalization of the tourism industry;making a valuable exploration of the economic effects from the perspective of the perception of the micro-subjects.The research in this article covers four parts:Firstly,using the system dynamics theory to analyze the system dynamics of cultural performance and tourism industry integration: the incentives for performing arts growth and industrial development are automatic,and the drivers of consumers,governments and other social organizations are driving force;explaining the connection mechanism of the stakeholders involved in the performance of travel integration by the self-organization theory: the integration is the result of the joint action of self-organization and his organization: the self-organization of the integration is the ―spontaneous evolution‖ of the market,and his organizational performance is the "rational construction" of the government;based on the relevant theories of evolutionary economics,analysing the whole process of the emergence and development of the integration of cultural performing arts and tourism industry from the perspective of dynamic,changing and evolutionary.Secondly,based on the existing research,three empirical research ideas are proposed: assessing the impact of cultural performance on tourism and tourism income through the panel data of 31 provinces and regions in the country for 20 years,and also considering the differences of the tourism promotion effect between domestic tourists and inbound tourists;illustrating the supporting and promoting role between the two through the co-integration test of cultural performance industry output value and tourism industry output value;constructing the sensory measurement of tourism industry’s economic impact on tourism performing arts activities,and based on this,re-examines the micro-effects of cultural performances integrated into the tourism industry from the perceptual perspective of merchants.Thirdly,based on the economic effect evaluation model of the performance of the fusion of the game,the empirical study on the macro,industrial and micro effects of cultural performance into the tourism industry is carried out.The main research conclusions are as follows:1 Cultural performance has significant income effect and number effect on the tourism industry: the influence of cultural performance on the number of domestic tourists is slightly lower than its impact on domestic tourism income,but the effect on the number of inbound tourism is significantly higher than its economic effect;the income effect of cultural performing arts is higher than the number effect;whether it is tourism The number of visits is still tourism income,and the economic effect of inbound tourism is slightly higher than the economic effect of domestic tourism.2 The industrial interaction effect between cultural performing arts and tourism industry is remarkable: there is a long-term cointegration relationship between the development of tourism industry and the development of cultural performance in 31province-level regions in China;in addition,apart from Beijing and Shanghai,most of the provinces and regions have a relationship between tourism industry and cultural performance industry system.The interactive development relationship further validates the rationality of the integration and development of the two.3 The integration of travel and tourism has a positive impact on the economic perception of the merchants involved: Tourism performance activities have a significant impact on the host economy,mainly reflected in the four dimensions of tourism production,product sales,industrial development and regional economic environment;tourism performing arts perceived by travel merchants The economic impact of different dimensions of the activity has different contributions to the overall cognition.The travel merchants attach the most importance to the impact of the tourism performing arts activities on the sales of the industry they are engaged in;the travel-related merchants have a positive impact on the economic impact of the tourism performing arts activities.Supporting behavior,the perception of economic impact of travel-related merchants is a decisive factor in supporting behavior.Finally,the conclusions of the study are summarized,and the countermeasures and suggestions for the economic development of the tourism performing arts industry are proposed from the perspectives of macroeconomic growth,industrial correlation effects and the perception of the merchants involved.Based on the perspective of macroeconomic growth,we should make full use of tourism performing arts to increase tourism income and strengthen the function of "tourist attractions" of tourism performing arts.Based on the perspective of industrial association effects,we should improve the construction of the industrial chain from the inside of the industry and strengthen industrial integration from outside the industry;Perceived perspectives of residents involved in tourism should attach great importance to the choice of theme for tourism performing arts activities.Tourism performing arts activities combine regional characteristics to build activities that are consistent with the cognitive characteristics of travelling merchants.更多还原