【作者】 李春会；

【导师】 赵继伦；

【作者基本信息】 东北师范大学 ， 思想政治教育， 2011， 博士

【摘要】 本论文在马克思主义理论框架内,借鉴哲学、文化学、传播学和社会心理学等有关理论,融合多学科的研究方法,运用思想政治教育学科的思维方式,首先对马克思主义在中国传播进行历史和现实考察,从理论诉求、实践方式、传媒整合、话语转换等多维视角,深刻反省马克思主义在中国传播的困境与问题根源。其次,把马克思主义大众化传播置于现实社会语境中进行结构的优化,客观分析当前传播媒介的发展和社会舆论环境的现实,深入研究受众的思想心理、知识结构、接受习惯和媒介选择偏好等。在此基础上,探寻马克思主义大众化传播的文化载体和运作方式,提出可操作的文化传播原则和方法。再次,对马克思主义理论的话语系统和不同受众的话语系统进行深入分析,探索两者之间的契合点,研究马克思主义大众化传播的话语转换机制。最后,思考如何提高马克思主义大众化传播者素质,使其具备马克思主义大众化传播的文化自觉和实践能力,并对马克思主义大众化传播的保障机制和评价机制提出设想。为推进马克思主义大众化的整体进程和增强思想政治教育的针对性和实效性提供有力的理论指引和行动智慧。本论文共分为六章,具体展开如下:第一章马克思主义大众化传播的学理阐释。从学理的维度阐释了马克思主义大众化传播的基本问题。首先,对马克思主义大众化传播概念给予界定,并着重阐明马克思主义大众化传播成立的意义空间:符号含义的共通理解,文化境遇的大致接近,交往心理的认同契合。其次,从传播学视域分析马克思主义大众化传播的特点:传播主体的大众化,传播载体的多样化,传播对象的多质化,传播内容的通俗化。最后,从文化哲学视域分析马克思主义大众化传播的现实旨归:立足生活世界的现实根基,激发受众情感的心理认同,注重主体精神的实践理路,追求交往理性的认识融通。第二章马克思主义大众化传播的历史回顾。从历史的维度,深入总结马克思主义在中国传播的历史。任何问题的研究都不能抛开历史和隔断历史。虽然历史上没有马克思主义大众化之名,但是有马克思主义大众化之实。为此要深入分析与总结马克思主义大众化传播的范式演变、历史逻辑和成功经验。第三章马克思主义大众化传播的现实审视。从现实的维度,深入研究马克思主义在中国传播过程中的现实困境与问题根源:第一,当代马克思主义大众化传播的面临着精神诉求的困境、实践方式的困境、传媒整合的困境和话语转换的困境。第二,当代马克思主义大众化传播困境的问题根源在于传播主体的“僭越”与受众的“遗忘”、文本魅力的“衰微”与阅读的“失真”、理论解读的“局限”与现实的“消解”。第四章马克思主义大众化传播的结构优化。解决马克思主义大众化传播问题,首先需要建构和完善“传播结构”。马克思主义大众化传播的“系统结构”即传播运行过程中的构成要素或子系统,包括马克思主义大众化传播的主体、受众、载体、环境等,推动马克思主义大众化传播,需要建构和完善“传播结构”,首先,理清这些要素在系统结构中各自所处的地位、作用和角色。其次,分析系统结构中要素运行的过程及其矛盾。最后,对传播结构进行优化,使各个要素的功能得到最大的发挥。第五章马克思主义大众化传播的方式选择。传播方式问题是目前马克思主义大众化传播方面存在的最主要问题。马克思主义是一种好理论,但是,在实践中存在着思维方式和传播方法的不合理,往往导致人们在接受上出现问题,大众化传播方式应当是符合大多数人的欣赏情趣、接受口味的传播方式,它与大多数人的接受能力、认识水平、兴趣指向和心理需要应当是相适应的。因此要研究:第一,马克思主义大众化传播的思维方式。第二,马克思主义大众化传播的方法应用。第三,思维方式和方法应用的辩证关系及其合理性建构。第六章马克思主义大众化传播的机制探寻。合理的传播方式要通过科学的运行机制才能达到目的并以此作为保障使其顺利实施。第一,马克思主义大众化传播的话语转换机制。探索马克思主义大众化传播的文本理论话语向通俗叙事话语、主流文化话语向大众文化话语、意识形态话语向日常生活话语转换的思路。第二,马克思主义大众化传播的长效工作机制。深入思考各级领导者和理论工作者如何实现马克思主义大众化传播的文化自觉和行动自觉,深入思考实现马克思主义大众化传播的社会政策。第三,马克思主义大众化传播的效果评价机制。马克思主义大众化传播的效果评价包括评价主体、评价标准、评价反馈。更多还原

【Abstract】 Based on the framework of Marxist theory, related theories of philosophy, science ofculture, communication and social psychology, etc. are referenced in this paper.Multi-disciplinary research methods are combined and the thinking way of ideological andpolitical education subject is used, the communication of Marxism in China is investigatedfrom the view of history and reality firstly. From the multi-dimensional perspectives of thetheoretical pursuit, practical way, the media integration, and the change of discourse, etc., theroot of difficulties and problems which Marxism is transmitted in China is reflected deeply.Then the public communication of Marxism shall be placed in the realistic social context tooptimize its structure. The development of communication media and the reality of socialpublic opinion environment are analyzed objectively. The thought psychology, knowledgestructure, the accepted habits of audiences and medium choice preference shall be studieddeeply. On this basis, the cultural carrier and operating ways of the public communication ofMarxism are explored. And the workable principle and method of culture transmission are putforward. Then, the discourse system of Marxist theory and the discourse system of differentaudiences are analyzed deeply, the linking point of the both is explored, and the discoursetransformation mechanism of the public transmission of Marxism is studied. At last, theproblem that how to improve the disseminator quality of the public transmission of Marxismis thought. In order to make them have the cultural consciousness and practice ability of thepublic communication of Marxism. The envisaging on the guarantee mechanism and theevaluation mechanism of the public communication of Marxism is put forward. A powerfultheoretical guidance and action wisdom are provided to promote the whole process of thepublic communication of Marxism and strengthen the pertinence and effectiveness ofideological and political education.This paper is divided into six chapters, and the concrete expansion is as follows:Chapter I is the theoretical interpretation of the public communication of Marxism. Fromthe dimensionality of scientific theory, the basic problems of the public communication ofMarxism are explained. First, the concept of the public communication of Marxism shall bedefined, the significance space established by the public communication of Marxism shall beclarified mainly, i.e. the common understanding of the symbol meaning, the general close ofthe cultural situation, the agreement and conforming of communication psychology. Second,from the perspective of communication, characteristics of the public communication ofMarxism need to be analyzed. The popularity of communication subject, the diversity ofcommunication carrier, the multi-materialization of communication objects，and the popularization of communication contents. Finally, from the view of cultural philosophy, thereal purpose of the public communication of Marxism is analyzed. Based on the realisticfoundation of the life world, psychological identification of audience emotion shall bearoused, theoretical path of subject spirit need to be focused on, and the understandingfinancing of communication reason shall be pursued.Chapter II refers to the historical review of the public communication of Marxism. Fromthe dimension of history, the communication history of Marxism in China shall besummarized deeply. The research of any problems can not put aside history and separatehistory. Although the name of the popularization of Marxism does not exist in history, thepopularization of Marxism is in deed. So, it is needed to be analyzed and summarized deeplyto the paradigm evolvement, historical logic and successful experience of the publiccommunication of Marxism.Chapter III is about the realistic review of the public communication of Marxism. Fromthe dimension of reality, the realistic dilemma and the root of problems are analyzed deeplywhen Marxism is communicated in China. Firstly, the predicaments of the spiritual demand,the practical way, the media integration, and the discourse transformation are faced when thepublicity of contemporary Marxism is communicated. Secondly，the roots of problems are thearrogation of communication subjects and forgetting of audiences, the declining of the textcharm and the distortion of reading, the limitation of theory interpretation and the dispellingof reality when the publicity of contemporary Marxism is communicated.Chapter IV is the optimization of the public communication structure of Marxism. First,the communication structure needs to be constructed and perfected, when the problem of thepublic communication of Marxism needs to be solved. The system structure of the publiccommunication of Marxism is the constituted elements or the subsystem in the process ofcommunication and operation, including the subject, audiences, the carrier, and theenvironment of the public communication of Marxism. In order to promote the publiccommunication of Marxism, the communication structure needs to be constructed andimproved. First, the position, function and role of these elements in the system structure shallbe cleared. Second, the operation process and contradiction of elements in the systemstructure will be analyzed. At last, the communication structure need to be optimized, in orderto make the function of get the biggest play.Chapter V is the choice of the public communication way of Marxism. The problem ofthe communication way is the main problem existing in the public communication ofMarxism. Marxism is a good theory, but in practice, the thinking way and communicationmethod are unreasonable, which leads to the problem in the acceptance of people. The way ofthe public communication shall conform to the appreciation appeal and acceptation taste ofmost people, and it shall adapt to the accept ability, knowledge level, interest direction and psychological needs. So it needs to study the following aspects. First, the thinking way of thepublic communication of Marxism; Second, the method application of the publiccommunication of Marxism; Third, the dialectical relationship between the thinking way andmethod application and the rational construction.Chapter VI refers to the exploration of the public communication mechanism ofMarxism. The reasonable communication way can achieve its purpose by the scientificoperation mechanism, and which is a guarantee to make it implemented smoothly. First, thediscourse transformation mechanism of the public communication of Marxism. The thoughtof the text theoretical discourse transferred to the popular narrative discourse, the mainstreamcultural discourse transferred to the public cultural discourse, ideological discoursetransferred to the daily life discourse in the public communication of Marxism need to beexplored. Second, the long-term effective work mechanism of the public communication ofMarxism. How to realize the cultural consciousness and action consciousness of the publiccommunication of Marxism need to be thought deeply by leaders at all levels and thetheoretical workers. The social policy of realizing the public communication of Marxismneeds to be thought deeply. Third, the effect evaluation mechanism of the publiccommunication of Marxism. The effect evaluation of the public communication of Marxismincludes the evaluation subject, the evaluation standard and the evaluation feedback.更多还原