【作者】 徐和谊；

【导师】 李京文； 陈荣秋；

【作者基本信息】 华中科技大学 ， 管理科学与工程， 2005， 博士

【摘要】 北京汽车工业在国内起步较早,曾有着辉煌的过去。1958 年6 月,北京汽车制造厂试制出第一辆国产“井冈山”牌小轿车。然而10 余年来,作为曾名列全国“三小”之一并作为北京支柱产业的首都汽车工业,却没有把握住良好的机遇,发展步伐与一汽集团公司、东风汽车公司、上海大众汽车有限公司以及广州、天津为代表的厂家和地区相比明显慢了半拍,规模和效益相形见绌,远不足以牢固支撑并有力拉动首都国民经济发展。如何将北京汽车工业做大、做强,对北京汽车工业而言是一个重大的战略选择。因此,本论文从竞争优势与核心竞争力、战略联盟、组织生态学、产业集群和博弈论角度对北京汽车工业发展战略有关战略体系、组织战略、产品定位战略以及战略选择进行了研究,其结果对制定北京汽车工业战略具有一定的借鉴意义。本文的主要研究工作概括如下: (1) 北京汽车工业发展战略相关理论整合研究。论文整合了竞争优势与核心竞争力、战略联盟、组织生态学、产业集群及博弈论等战略相关理论,为后续研究奠定了坚实的理论分析基础。(2) 中国汽车工业企业种群演化规律的实证研究。论文采用组织生态学密度依赖原理分析了我国汽车企业种群演化规律,并建立我国汽车工业企业种群演化规律的通用实证模型。实证表明,环境对我国汽车工业的发展有着重要的影响,同时,我国汽车工业正处于发展阶段,其结论与汽车工业发展的现状基本一致。(3) 北京汽车产业集聚模式及其框架确立研究。论文提出了建立以北京汽车控股公司为核心,三大板块为主的战略网络基础上的北京汽车产业集聚模式; 并通过分析北京汽车工业内外战略联盟关系,建立与分析多方、多阶段战略联盟博弈模型,证明了建立以北京汽车控股公司为核心、三大板块为主的产业集聚模式的可行性与必要性,同时为北京汽车工业战略联盟的建立提出实施建议。(4) 基于企业生态位的产品定位战略研究。论文在分析产品定位一般战略的基础上,提出基于企业生态位分离的产品定位战略及其实现模式,并对北京汽车产品定位战略提出具体的实践建议。更多还原

【Abstract】 The auto industry of Beijing has got off to a flying and early start and created splendid achievements. In 1958, JingGangShan, the first home-produced car of China was manufactured in Beijing. However, in the past decade, while known as one of state owned “small three”and pillars of Beijing industry, Beijing auto group has gradually been driven into the background and forgone the economic scale and profit opportunities compared with the development of first auto group of China, DongFeng auto group, Shanghai-Volkswagen auto Ltd., as well as regions of Guangzhou and Tientsin. How to experience renewed development with leaps and bounds has become fatal strategic choice that Beijing auto group must make. With this understanding, in concert with development strategy of Beijing auto group this paper analyzed strategy system structure, organizational strategy, strategy of product position, and strategy selection from the points of view of competition advantage and core competencies, strategic union, organizational ecology, industry cluster and game theories. This outcome will be of some referenced value to the strategy of Beijing auto industry. This paper is summarized as follows: (1) Research on integrating relevant theories of development strategy of Beijing auto industry. This paper synthesized the theories of competition advantage and core competencies, strategic union, organizational ecology, industry cluster and game, which offered theoretical analysis grounds to further study. (2) Positive research on the rules of companies’cluster evolvement of auto industry of China. This paper used density dependent principle in organizational bionomics to analyze the rules of companies’cluster evolvement of auto industry of China and built general positive model to the rules of companies’cluster evolvement of auto industry of China. Positive study demonstrated that the circumstances have great influence on development of auto industry of China,which is still at the seedtime. These results have been mainly in line with the existing situation of auto industry of China. (3) Research on the cluster model and establishment of its framework in Beijing auto industry. This paper promoted a cluster model of Beijing auto industry on the basis of the strategic network with the core of Beijing auto holding company and main parts of three blocks. Then this paper proved feasibility and necessity of this model through analyzing the strategic union relationship inside and outside Beijing auto industry and establishing and analyzing game theory model of multilateral and multistage strategic union. Furthermore, this paper tabled implementary proposals on establishing the strategic union for Beijing auto industry. (4) Research on strategy of product position based on the ecology enterprise. This paper brought forward strategy of product position based on the ecology enterprise and its correspondent viable model after discussion of general strategy of product position. Afterwards, this paper specified the practical advice on the strategy of product position of Beijing auto group.更多还原