As market competition intensifies, many enterprises keep on introducing new products in order to maintain their own interests. But for many reasons, the failure rate of those new products placed on the market is very high, making a tremendous loss for businesses and the community. Therefore, market confusion of new products is vitally important.
At first, this paper reviewed and summed up the theories related to the market confusion of new products by predecessors. Then with the cen...
| 
点击下列相关研究机构和相关文献作者，可以直接查到这些机构和作者被《中国知识资源总库》收录的其它文献，使您全面了解该机构和该作者的研究动态和历史。
