In the era of mass leisure, mass sport has realized its critical transformation from“tool”to“toy”, and developed into a new stage, sport leisure. Sport leisure industry is developing rapidly throughout the world. However, China’s sport leisure industry is stagnating due to the out-of-date management system. The purpose of this thesis is trying to bring forward a new management mode that fit for China’s present situation and the need of sport leisure industry through various research techniques,...
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