With the increasing severe ecocrisis, human society has reached a consensus on the sustainable development and ecological civilization. The 17th CPC National Congress has clearly proposed to“promote a conservation culture”. To implement it, green marketing is an effective approach.
In the face of the upsurge of the global environmental protection movement, the brisk social demand of green consumption and the augment of green trade barriers, green marketing has been the inevitable choice of enterprises i...
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