It is a competitive choice for an enterprise to implement green brand strategy in a surplus economy and sustainable development era. The current researches on green brand focus in providing enterprises with procedural green branding strategies from the point view of brand management and green marketing. This approach overlooks the essence of green branding and its institutional environment. Drawing on previous researches as references, the paper probes the development mechanism of green brands in foo...
| 
点击下列相关研究机构和相关文献作者，可以直接查到这些机构和作者被《中国知识资源总库》收录的其它文献，使您全面了解该机构和该作者的研究动态和历史。
