Based on the Le Coq Sportif sponsored 2015 tour of China of the sponsorship behavior as the research object.Through the literature material method,logic analysis and field observation,The Le Coq Sportif sponsorship motivation and goal,the path of a goal,and sponsorship effects evaluation and existing problems on study,The conclusion as follows:1.Le Coq Sportif to enter the Chinese market,positioning in the high-end market,stores are mainly distributed in the economy is relatively developed areas;Le Coq Spor...
| 
点击下列相关研究机构和相关文献作者，可以直接查到这些机构和作者被《中国知识资源总库》收录的其它文献，使您全面了解该机构和该作者的研究动态和历史。
