【作者】 雷延军； 李向阳；

【Author】 LEIyanjun,LIxiangyang (Research Center of Technology, Policy and Management, Harbin Institute of Technology, Harbin 150001)

【机构】 哈尔滨工业大学 技术·政策·管理(TPM)研究中心；

【摘要】 系统分析了军品市场与民品市场的差异性,建立了基于技术／产品—市场的4*4阶二维矩阵。此矩阵为理解和分析转型企业进行战略决策提供了一个概念分析框架。探讨了转型企业不同进入方式的优势与劣势,给出了三种具体的转型战略。更多还原

【Abstract】 Difference between military markets and civilian markets is analysis, based on a technology—market 4*4 two dimension matrixes which provide conceptual framework to understand and analyze strategic decision-making for Enterprise transformation. The advantages and disadvantages of entry fashion as well as three different specific strategies are discussed in this paper.更多还原