【摘要】 客户资源是领带企业竞争的焦点之一。借鉴客户生命周期价值理论研究成果,通过实地调研、访谈的方式总结客户价值评判诸因素,从客户当前价值、未来价值、潜在价值、非货币价值和保持价值5个方面分析了客户价值评价的各种影响因素,在此基础上运用模糊层次分析法(FAHP)构建嵊州领带企业订单客户价值评价模型,并且以绍兴ABC领带有限公司为例对模型进行实证分析,提出客户管理的相关建议。更多还原

【Abstract】 The customer resource is the focus of Shengzhou tie enterprises competition.Using the theory of customer lifetime value,many customer value judgement of factors are summarized by field survey and gathering information.From the perspectivess of base value,future value,non-currency value, potential value and keeping value,the paper analyzes factors that influence customer value judgment Based on these factors,the paper puts forward a judgment system by FAHP.The main customers of the Shaoxing ABC tie Ltd is evaluated and analyzed in this paper,and gives some advice to enterprise customer management.更多还原